
Commercial construction has become uber-adversarial and high-risk for developers, IconX Builders is the antidote.

Who is IconX
IconX Builders began in 2014 as the design and construction division of our own retail center development firm using the La Madeline French restaurant concept as a primary anchor tenant in upscale, super fast growing counties in Texas and Colorado. Our objective was to stand out in a sea of sameness with our designs by working with the finest architects in Dallas and Denver and accelerate past other builders by attention to granular detail and precision execution. We succeeded.
IconX earned the opportunity to build for other developers and seized it with pleasure. Our seasoned, commercial construction management team has built over 30-hotels for premiere hotel groups like Marriott, Hilton and IHG, primarily in Texas and surrounding states. They have also worked alongside elite global architect and engineering firms like www.humpreys.com and www.jacobs.com to construct a 200,000 SF, 500-bed luxury student housing project called The View on the Square (www.theviewonthesquare.com) in addition to other multi-story, multi-family projects and retail centers in Dallas and Austin.
IconX also vertically integrated by forming a site preparation and wet utilities division that has completed projects ranging from a 14.7 acre multi-use site in Leander, TX, to complex sites on steep hillsides near downtown Austin like the www.westlineaustin.com and www.thecolorfieldaustin.com or the super-dense multistory, multifamily site for the www.emmabrowning.com.
Please give us the opportunity to build for you.
Our Ethos
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Construction is tough work, no need to make it harder by acting tough. We treat every person whether owners, lenders, professionals, trenchers or framers the way we want to be treated. Building strong, mutually beneficial relationships with our clients, partners and employees starts with us. A positive attitude and a smile inspires others to have the same.
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Designs and structures are often complex and communications time sensitive, detailed and impassioned; we use concise, accurate words spoken with kindness to define a collaborative course of action. Especially where we have been the bottleneck, we will be the first to call it out and do the right thing.
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Listening, embracing diverse perspectives and collaborative analysis that engages each person’s expertise promotes creative thinking that delivers better buildings.
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A healthy, safe work place inspires creativity, friendship and a commitment to excellence. We define healthy as the best people, in the best environment with the best tools. Add to this proper training, the safety process begins long before any construction is started. Safe construction means work delivered on time and efficiently.
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A continuous two-way transfer of information is an imperative. We want and need our clients to see, hear and touch everything.
How We Build
“The IconX team believes commercial construction is, at its core, precision execution through well defined, proven process managed by sharp-minded people across the most diverse and challenging topography of any industry – boardrooms to basements, office towers to ditches and every conceivable place in between. A successful project begins and ends with the people directly responsible. Bright, inspired people in love with what they do who are empowered by best-in-class technologies are the key.
Let’s be clear, the project is only as good as the people who are making things happen.”
— Dan M. McReynolds, CEO
Learn About Our Services
Pre-Construction Services
Feasibility studies and site analysis to assess project viability.
Budget estimation and cost planning to align with financial goals.
Value engineering to optimize design and materials for cost and efficiency.
Scheduling and phasing plans to ensure timely project delivery.
Sustainability and Green Building Services
LEED certification consulting and implementation for eco-friendly construction.
Energy-efficient system design, such as HVAC or solar integration.
Sustainable material selection and waste reduction strategies.
Construction Management
Acting as a construction manager (at-risk or agency) to oversee subcontractors, budgets, and schedules.
Coordination of permits, inspections, and compliance with local regulations..
Renovation and Retrofitting
Adaptive reuse of existing structures for new purposes.
Upgrading building systems (e.g., electrical, plumbing) to meet modern standards.
Tenant improvements to customize spaces for commercial occupants.
Design Build
Integrated design and construction under one contract, streamlining communication.
In-house or partnered architectural and engineering services for cohesive project execution.
Post Construction
Facility maintenance and repair services for ongoing building operations.
Warranty management and follow-up to address defects or issues.
As-built documentation and building information modeling (BIM) for future reference.
IconX Projects
Meet the Core Team Members
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Dan M. McReynolds
Founder/CEO
Dan is a graduate of and former Adjunct Professor at Baylor Law School and has spent a career in Private Equity building businesses of all types, but his passion is building beautiful, physical structures. Dan started in construction working for his grandfather who owned an international general contracting firm that built oil refineries and chemical plants, spent time in Los Angeles as a crew chief for a dry/wet utility company, as framing contractor, and now has been in commercial construction building projects ranging from $50m 6-story buildings to $4m retail centers and restaurants.
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Rudy Torres
Vice President - Construction Operations
Rudy has 18+ years of experience as a construction manger in commercial construction primarily in the Central Texas area and surrounding States and began working with IconX in 2017. He has completed over 30 hotels, and nearly 75 other projects in Texas, California and Louisiana. He has in-depth knowledge of the scope of work for each trade involved in a major retail, office, residential or institutional construction project that he deploy search day to ensures the timely delivery of the highest quality construction.
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Frances Buchholz
Vice President - Project Management and Finance
Frances has 15+ years of experience as a project and finance manager in commercial construction and has been working with IconX since 2018. She has completed construction projects exceeding $150M in value. She maintains systems and procedures that are followed by our team, vendors and subcontractors, even when it might seem like chaos to an outsider, ensuring projects are delivered on schedule and on budget.
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Our Tradesman
Super Subcontractors
A Simple Truth: the work product of a commercial general contractor is only as good as the character and skills of the tradesmen engaged to perform the work.
Contact us
Interested in working together? Please take one of the actions proposed below…
Call:
Dan McReynolds @ +1 (254) 723-7658 or
Rudy Torres @ +1 (512) 317-2178
Fill out some info in the form to the right and we will be in touch shortly.
We can’t wait to hear from you!