IconX Builders
IconX Builders demands excellence of itself to deliver perfection for you.
Construction as a Partnership.
Developers and owners deserve a builder on their side. IconX Builders brings precise execution, transparent books, and a team that does what it says, so your project stays on budget, on schedule, and on good terms.
IconX at a Glance
Building to Stand Out in a Sea of Sameness
IconX Builders began in 2014 as the design and construction arm of our own retail center development firm, anchored by la Madeleine French restaurants in fast-growing counties across Texas and Colorado. We worked with the finest architects in Dallas and Denver, and we pulled ahead of other builders on granular detail, elegant finishes, and precise execution.
That work earned us the chance to build for other developers. Our commercial construction management team has built more than 30 hotels for Marriott, Hilton, and IHG brands, and has worked alongside elite architecture and engineering firms on projects like The View on the Square: a 207,000 SF, 500-bed luxury student housing community in San Marcos. Add millions of square feet of podium and wrap multifamily and retail centers.
- Marriott
- Hilton
- IHG
- Humphreys & Partners
- Jacobs
- la Madeleine
The IconX Companies
One Team, From Dirt to Finish
Commercial Construction
General contracting, construction management, and design-build for hospitality, multifamily, retail, and institutional projects.
You are hereSite Work & Utilities
Our wholly owned site contractor. Grading, certified pads, utilities, and deep urban excavation, from open acreage to the impossible lot.
Visit M TerraLuxury Residences
Commercial discipline refined to the micro-tolerances of a luxury finish, from the Texas Hill Country to the Rocky Mountains.
Visit Luxury HomesWhat We Build Well
Structures We Know Inside Out
01Wrap & Podium Multifamily and Student Housing
We have built nearly 2 million square feet of luxury apartment homes in both verticals, with resort-level amenities: complex pools and water features, basketball gyms, volleyball courts, workout and game rooms, and bike repair and wash stations.
02Hospitality & Restaurants
Hotels, motels, and resorts, plus restaurants for national franchises, hotels, and local high-end concepts. We have built 30+ hotels within each of the top global hotel brands.
03Mixed-Use Developments
Larger urban land developments that prioritize the highest use of each pad by proximity to major roads, visibility, and parking. They combine commercial, residential, retail, and office, sometimes in one multistory building, and are typically phased with the highest-revenue sites first to build traffic, then layered into a purposeful community that culminates in residential.
04Retail Centers
Stores, strip centers, and standalone retail spaces.
05Educational Facilities
Private schools, commercial daycares, and training and learning centers for academic or professional use.
06Churches
Other than a personal residence, there is no place more fun to build than a church, where the entire church family is intensely anticipating the great things that will transpire in their new facility.
07Mid-Size Healthcare Facilities
Local clinics, medical offices, and specialized care centers such as surgical or diagnostic facilities.
08Complex Luxury Residences
Spec homes are different from complex custom homes. IconX applies commercial-grade expertise to build refined, bespoke timber frame and large steel structure homes.
Services
From Feasibility to Final Walkthrough
Preconstruction
- Feasibility studies and site analysis
- Budget estimating and cost planning
- Value engineering for cost and efficiency
- Scheduling and phasing plans
General Contracting
- Site development through M Terra or third-party site contractors
- Foundations, structure, and building envelope
- MEP, fire protection, and specialty systems
- Interior build-outs, tenant improvements, and FF&E
Construction Management
- CM at-risk or agency
- Subcontractor bidding, selection, and management
- On-site supervision, quality control, and safety
- Cost control, change orders, and progress reporting
Design-Build
- Design and construction under one contract
- In-house or partnered architects and engineers
- Compressed preconstruction and aligned accountability
Renovation & Specialty
- Renovations, retrofits, and adaptive reuse
- Tenant improvements for office, retail, and healthcare
- Emergency restoration and repairs
- Prefabrication, modular methods, and lean construction
Sustainability & Closeout
- LEED consulting and energy-efficient systems
- Technology integration: smart building, data, and AV
- As-builts and BIM documentation
- Warranty management and follow-up
Selected Work
Projects That Prove the Process
The View on the Square
207,000 SF, 500-bed, six-story luxury student housing with a resort pool and separate leasing office.
Aloft
Select-service hotel on IH 35.
Staybridge Suites
Extended-stay hotel on Texas Lane.
la Madeleine Restaurants
Waco, Tyler, and Longmont, Colorado.
Retail Centers
Central Texas Market Place, a 15,100 SF Waco center, and North Austin retail.
Portfolio
Hospitality & Retail
Aloft and Comfort Suites, IH 35 South Austin · Staybridge Suites, Texas Lane, Austin · Holiday Inn Express, Stassney Lane, Austin · Best Western Plus, Pflugerville · Cedar Park hotel · and more than 30 hotels across the team's careers.
Our Ethos
How We Run Every Job
01The Golden Rule. Be kind.
Construction is tough work; no need to make it harder by acting tough. We treat every person, whether owners, lenders, professionals, trenchers, or framers, the way we want to be treated. Strong, mutually beneficial relationships with clients, partners, and employees start with us. A positive attitude and a smile inspire others to have the same.
02Do the right thing. Always.
Designs and structures are often complex, and communications are time-sensitive, detailed, and impassioned. We use concise, accurate words spoken with kindness to define a collaborative course of action. Where we have been the bottleneck, we are the first to call it out and do the right thing.
03Creative collaboration.
Listening, embracing diverse perspectives, and collaborative analysis that engages each person's expertise promotes the creative thinking that delivers better buildings.
04People and safety.
A healthy, safe workplace inspires creativity, friendship, and a commitment to excellence. Healthy means the best people, in the best environment, with the best tools. Add proper training, and the safety process begins long before construction starts. Safe construction means work delivered on time and efficiently.
05Always interactive. Full transparency.
A continuous two-way transfer of information is an imperative. We want and need our clients to see, hear, and touch everything.
Commercial construction is, at its core, precision project and financial management supported by proven process, administered by sharp-minded people across the most diverse terrain of any industry: boardrooms to basements, office towers to ditches, and every place in between. The success of a project depends on the quality of the people directly responsible. Bright, inspired experts who love what they do and are empowered by best-in-class technology are the key.
Dan M. McReynolds, President
Leadership
The People Responsible
Dan M. McReynolds, J.D.
Founder & PresidentA graduate of and former adjunct professor at Baylor Law School, Dan spent a career in private equity building businesses, but his passion is building beautiful physical structures. He started in construction under his grandfather, a vice president and part owner of an international contractor that built refineries and chemical plants, then ran a crew for a Los Angeles site preparation and utility contractor. He has led commercial construction since 2014, on projects from $4M retail centers and restaurants to $50M six-story buildings.
Rudy Torres
Vice PresidentRudy brings 18+ years as a commercial construction manager, primarily in Central Texas, and joined IconX in 2017. He has completed more than 30 hotels and nearly 75 other projects in Texas, California, Colorado, and Louisiana, with in-depth knowledge of every trade's scope on retail, office, residential, and institutional work. He is also Vice President of M Terra.
Frances Buchholz
VP, Project Management & FinanceFrances has 15+ years as a project and finance manager in commercial construction and has worked with IconX since 2018, completing projects exceeding $150M in value. She maintains the systems and procedures our team, vendors, and subcontractors follow, keeping projects on schedule and on budget.
A simple truth: a general contractor's work is only as good as the character and skill of the tradesmen doing it. We choose ours accordingly.
Contact
Big Plans Need IconX
Bring us a site, a set of plans, or just an idea. We'll tell you plainly what it takes to build it right.